Conception and production of campaign music and artist video
For the new Saturn TV campaign, a new composition by a hip German artist was sought. The challenge: A credible artist who manages to integrate the term "Techn-Nick" into an authentic song and release the song as his own single on the artist channels (Youtube, Spotify, Apple Music).
Production and release of the MC Fitti title "Futureshit" by MC Fitti (Audio & Video).
Content creation and communication
As part of the campaign, MC Fitti became Saturn's credible testimonial. He used Facebook and Instagram to communicate with fans and interested parties about Saturn and Tech Nick. Videos, photos, comments and fan dialogue were part of this comprehensive and groundbreaking influencer campaign with MC Fitti.