We founded the first hiphop online community and one of the first vertical networks in Germany in 1997.
Developing it to one of the most vibrant music and culture driven online verticals in Germany in the early 2000s.
We founded a record label and artist & celebrity management Music and talent relationship is still a crucial part of our business.
It also was music leading us to our first step as communication agency: The Red Bull Music Academy was one of our projects as early influencer and pr agency in 2003.
The start of an exciting journey.
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