Our task: develop and implement an Influencer campaign for the
unconventional whiskey brand
Our goal was to make the whiskey more life-stylish and to open the awareness for many different mixing possibilities. To achieve this, we identified appropriate Influencer Testimonials and developed the program together with them. At the end of these cooperations, we worked together with the hosts to create events tailored to their specific needs within their closest Influencer circle. At these events they were supported by the renowned bartender Sembo Amirpour. Through these cooperations, we were able to place the brand in the appropriate target groups and create a long-term emotional experience with the influencers.