Our Task


Cookie Bros. expanded their product portfolio with Churros - a popular classic reinterpreted for the home toaster. Fried Spanish pastry - prepared quickly, easily, and cleanly in just three minutes.

To effectively showcase the new snack and position it as the only true classic on the market, a Digital First campaign was developed for the launch, based on AI-generated motifs. Timeless classics were revived with the help of Artificial Intelligence - as iconic AI-nfluencers with high recognition value. Unusual, surprising, and strikingly different. Because we don't just jump on the trends of tomorrow - we establish them today. To inspire minds and win hearts. That's how zeitgeist tastes.

TikTok, Insta and Co. ❤️‍🔥🎨❤️‍🔥
Out Of Home 🖼😐🤣
Digital Out Of Home 🐫🤤💅
Thanks to AI and voice-over, Frida speaks Gen-Z fluently! We also brought the icons back to life digitally and let them speak directly to the target audience on TikTok, Insta, and other platforms. 🤳

This is what the press and community are saying. 💜
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