AI CLASSICS FOR A CLASSIC.
Cookie Bros. expanded their product portfolio with Churros - a popular classic reinterpreted for the home toaster. Fried Spanish pastry - prepared quickly, easily, and cleanly in just three minutes.
To effectively showcase the new snack and position it as the only true classic on the market, a Digital First campaign was developed for the launch, based on AI-generated motifs. Timeless classics were revived with the help of Artificial Intelligence - as iconic AI-nfluencers with high recognition value. Unusual, surprising, and strikingly different. Because we don't just jump on the trends of tomorrow - we establish them today. To inspire minds and win hearts. That's how zeitgeist tastes.
Thanks to AI and voice-over, Frida speaks Gen-Z fluently! We also brought the icons back to life digitally and let them speak directly to the target audience on TikTok, Insta, and other platforms. 🤳
This is what the press and community are saying. 💜