As a statement against racism and bigotry, we united the people in harmony for Fritz Kola.
The charity Gastronomie gegen Rassismus (gastronomy against racism) joined the mission. We chose unique cooperations, locations and communications to bring the message across. Midpoint was the presence at the BCB 2019. An exclusive concert for press and friends of the brand brought like-minded people together against racism. The event created attention and awareness for the standing of the brand against hate. A final panel talk & podcast concluded the campaign with valuable insights and discussions.