The DHB (Deutscher Handball Bund) wanted to boost anticipation and ticket sales in its own country in the run-up to the World Cup. To this end, various German sports greats were introduced as ambassadors, the social media presence was adapted and a broad placement in the media was sought. We accompanied the DHB on this way and accompanied all activations.
Social Media Content Creation
In order to arouse as much anticipation as possible in the target group, we produced various content pieces that were shared via Facebook, Youtube and Instagram channels of the DHB. Well-known personalities such as Stefan Kretzschmar, Heiner Brand and Sophia Thomalla were involved in the video and photo productions to increase PR relevance and reach.