Collection launch with pool party
For the launch of the Beats Pop Collection, we implemented the colourful motto of the products locally in the form of a loud pool party. The guest list of influencers, editors and Celebs provided an online buzz, especially on social media. In addition, the location and booked acts offered countless opportunities for unique images, so that the high level of attention and reach continued even after the event.
Focus Influencer Relation
The exclusive pool party offered the perfect setting to invite influencers and artists and to bring them closer to the Beats by Dre brand in this exclusive setting. Location, catering, drinks and additional activations created the perfect setting for social media images and videos. The event was used to expand the Beats Family and maintain relationships with the existing network.
Photo Credit © Julia Schoierer