Our Job
Launching a nationwide OOH campaign for the iconic orange lemonade Orangina our task was clear:
raise awareness for the „Dreh’s doch mal um!“ campaign through product PR, trade PR, events, influencer relations and social media.
Focus PR
While every child in Germany knows Orangina from their summer vacations in France we targeted young, stylish and fashionable customers in order for them to rediscover the brand.
Our PR mix: lifestyle outlets and foodie magazines as well as blogs and relevant influencers.