Our Job
The Major League Baseball is coming to Europe.
But while they know that the sport will probably not beat football, handball, tennis or basketball they asked us to create a hype about their team’s merchandise and make it fashion.
Focus PR
While baseball is not exactly the German’s favorite sport they do like the iconic team logos. Focusing on two teams per season we pitched base caps, jerseys, sweaters, t-shirts and jackets to lifestyle & fashion media and activated the cool influencer crowd.