Our Job

The Canadian brand asked us to extend the hype about the classic back pack silhouette and establish Herschel as an accessory brand in lifestyle & fashion media.

Desk Drops
PR Imagery
Influencer Relations

Focus PR

The Herschel back pack was THE bag to have in urban culture. But we know there’s only so much time to make the brand love last longer than the trend. We targeted lifestyle, sports and fashion outlets and introduced the full product portfolio of Herschel which looks to be an accessory brand offering more than just back packs.

InTouch, Grazia, Cosmopolitan, GQ, Highsnobiety, myself, inStyle

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