One of the world’s longest running creative and lifestyle brands, Reeves, is on a mission to democratize creativity and encourage everyone to Show Your Colours. To strengthen awareness about Reeves on the German market, Styleheads created a „Brand Space“ in Berlin to celebrate the relaunch of Reeves in 2017 and let people explore the brand at first hand.
In cooperation with the tattoo artist Daisy Watson we organized a workshop at the Berliner Aufbauhaus. The event began in a relaxed atmosphere for editors and influencers and was then open to curious visitors and interested parties. The visitors could let their creativity run free at different stations and create colourful pictures on white walls in the spirit of Reeves.