Our Job

We promote the premium rum Botucal, internationally known as Diplomatico, through product PR, tastings, events, social media campaigning and influencer relations.

Brand Ambassadors
PR Imagery

Focus PR

We introduce the exclusive world of Botucal and its product range to trade journalists, bar scene veterans, brand ambassadors, influencers and lifestyle journalists through various occasions such as classic product PR, events, tastings, workshops, press trips and seedings.

essen & trinken, Cosmopolitan, Highsnobiety, Drinks, Mirology

Scope of Work

Social Media Management

Site & community management, editorial planning, channel-specific strategy development for IG and FB.

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