Steffen Zimmermann is from April new Brand Ambassador for Schweppes Germany
The traditional brand Schweppes secures a top-class name with Steffen Zimmermann, who will represent the Bitterlimonaden portfolio as brand ambassador from April.
Passion, top quality, know-how – these have been the cornerstones of the Schweppes brand for over 200 years. With Steffen Zimmermann, the pioneer of mixer brands now has a brand ambassador that stands for these values like no other. The 45-year-old Berliner has been an instance of the bar scene for decades. Even beyond the capital. As a bartender, he was already active in top bars such as the Bar 1000 or the Amano Bar, before he himself opened the Berlin Bar Raclette as owner and worked as a consultant for various brands and bars. Since 2016 Zimmermann has been active as Brand Ambassador for Rutte Distillers and De Kuyper.
The perfect mix: Schweppes and Zimmermann combine tradition and innovation
He looks forward to his new position as Schweppes brand ambassador with much anticipation and zest for action: “Especially with the Premium Mixer Portfolio, the Schweppes brand has an enormous and versatile potential with which one can work very creatively. I am looking forward to my new task and, with Schweppes, to a great partner,” says Zimmermann. Drinks & More Managing Director Marketing & Sales, Philipp Raddatz, also sets great store by the new addition. “Steffen is a top addition to the team! With his affinity for trends and his feeling for the bar scene, he will give Schweppes new, innovative impulses. Schweppes’ philosophy has always been to combine tradition and innovation in order not only to keep up with the times but also to actively shape trends. With Steffen we have found someone who represents exactly this philosophy”.
Steffen Zimmermann will take up his function as Brand Ambassador in spring and thus strengthen the team of Janka von Kalinowsky, Manager Brand Activation Schweppes Mixing. The common focus is on topics such as bar culture and mixology, to which J. von Kalinowsky already joined in the middle of last year. Zimmermann will now use this to represent the Schweppes brand in the gastronomy and bar scene and, among other things, lead training courses and events for the Bitterlimonaden pioneer.