This privacy policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the associated websites, functions, and content, as well as external online presences, such as our social media profiles. (hereinafter collectively referred to as “online offering”). With regard to the terms used, such as “processing” or “controller,” we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
Controller
Styleheads GmbH
Frankfurter Allee 13-15
10247 Berlin
Tel.: +49 30 695 972 0
Email: datenschutz@styleheads.de
data protection officer
If you have any questions about data protection and this privacy policy, you can also contact the Styleheads data protection officer:
Styleheads GmbH
Data Protection Officer
Frankfurter Allee 13-15
10247 Berlin
Email: datenschutz@styleheads.de
Types of data processed:
– Inventory data (e.g., names, addresses).
– Contact details (e.g., email, phone numbers).
– Content data (e.g., text entries, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).
Purpose of processing
– Provision of the online offering, its functions, and content.
– Responding to contact requests and communicating with users.
– Security measures.
– Reach measurement/marketing
Terms used
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); A natural person is considered identifiable if they can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.
“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term has a broad meaning and covers virtually any handling of data.
“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Relevant legal bases
In accordance with Art. 13 GDPR, we hereby inform you of the legal bases for our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR, the legal basis for processing for the fulfillment of our services and the implementation of contractual measures as well as responding to inquiries is Art. 6 (1) (b) GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 (1) lit. c GDPR, and the legal basis for processing to safeguard our legitimate interests is Art. 6 (1) lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) lit. d GDPR serves as the legal basis.
Security measures
We ask you to regularly inform yourself about the content of our privacy policy. We will amend the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require action on your part (e.g., consent) or other individual notification.
Cooperation with processors and third parties
If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transfer it to them, or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g., if the transfer of data to third parties, such as payment service providers, pursuant to Art. 6 (1) (b) GDPR for the performance of a contract), you have consented to this, a legal obligation provides for this, or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). If we commission third parties to process data on the basis of a so-called “order processing agreement,” this is done on the basis of Art. 28 GDPR.
Transfers to third countries
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosing or transferring data to third parties, this will only take place if it is necessary for the fulfillment of our (pre)contractual obligations, on the basis of your consent, due to a legal obligation, or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 ff. GDPR are met. This means that processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection equivalent to that of the EU (e.g., for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
Rights of data subjects
You have the right to request confirmation as to whether data concerning you is being processed and to obtain access to this data, as well as further information and a copy of the data in accordance with Art. 15 GDPR.
Pursuant to Art. 16 GDPR, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.
Pursuant to Art. 17 GDPR, you have the right to request that the data in question be deleted immediately or, alternatively, pursuant to Art. 18 GDPR, to request a restriction on the processing of the data.
You have the right to request that the data concerning you that you have provided to us be transferred to another controller in accordance with Art. 20 GDPR.
You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.
Right of withdrawal
You have the right to withdraw your consent in accordance with Art. 7 (3) GDPR with effect for the future.
Right to object
You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. In particular, the objection may be made against processing for direct marketing purposes.
Cookies and the right to object to direct advertising
“Cookies” are small files that are stored on the user's computer. Various types of information can be stored in cookies. The primary purpose of a cookie is to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie can store, for example, the contents of a shopping cart in an online shop or a login status. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent.” For example, the login status can be stored if users visit the site after several days. Such cookies can also store the interests of users, which are used for reach measurement or marketing purposes. Cookies that are offered by providers other than the controller operating the online offer are referred to as “third-party cookies” (otherwise, if they are only their cookies, they are referred to as “first-party cookies”).
We may use temporary and permanent cookies and provide information about this in our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Excluding cookies may lead to functional restrictions of this online offer.
A general objection to the use of cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be prevented by disabling them in your browser settings. Please note that in this case, not all functions of this online offer may be available.
Deletion of data
The data we process will be deleted or restricted in its processing in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations that prevent deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
In accordance with legal requirements in Germany, data is stored for 10 years in particular in accordance with Sections 147 (1) AO, 257 (1) No. 1 and 4, (4) HGB (books, records, management reports, accounting documents, trading books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 (1) No. 2 and 3, (4) HGB (commercial letters).
According to legal requirements in Austria, records must be retained for 7 years in accordance with § 132 (1) BAO (accounting documents, receipts/invoices, accounts, vouchers, business papers, statements of income and expenditure, etc.), for 22 years in connection with real estate, and for 10 years for documents in connection with electronically provided services, telecommunications, radio, and television services provided to non-businesses in EU member states and for which the Mini One Stop Shop (MOSS) is used.
Collection of access data and log files
We, or our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 (1) lit. f. GDPR. The access data includes the name of the website accessed, the file, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.
Log file information is stored for security reasons (e.g., to investigate misuse or fraud) for a maximum of 7 days and then deleted. Data that must be retained for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
Registration function, participation in competitions, reservation of participation places
Definition of “registration”: Users have the option of creating a user account, participating in competitions, registering to receive further information, or reserving places to participate in events (“registration”). During registration, users will be informed of the mandatory information that must be provided. The data entered during registration will be used for the purposes of using the service. Users may be informed by email about information relevant to the offer or registration, such as changes to the scope of the offer or technical circumstances. If users have terminated their user account, their data relating to the user account will be deleted, subject to its retention being necessary for commercial or tax law reasons in accordance with Art. 6 (1) (c) GDPR. It is the responsibility of users to back up their data before the end of the contract upon termination. We are entitled to irretrievably delete all user data stored during the term of the contract.
When you use our registration and login functions and your user account, we store your IP address and the time of the respective user action. This storage is based on our legitimate interests and those of our users in protecting against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR. IP addresses are anonymized or deleted after 7 days at the latest.
Contact
When contacting us (e.g. via contact form, email, telephone, or social media), the user's details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 (1) (b) GDPR. The user's information may be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization system.
We delete requests if they are no longer required. We review the necessity every two years; furthermore, the statutory archiving obligations apply.
Press releases and news dissemination to business owners and interested parties
The following information provides details about the content of our press releases and news communications to businesses and interested parties, as well as the registration, dispatch, and statistical evaluation procedures and your rights of objection. We send press releases to companies, editorial offices, and service providers on the basis of our legitimate interests pursuant to Art. 6 (1) (f) GDPR. Recipients are informed of their right to object to this contact in every general communication.
Content of press releases and news items for business owners and interested parties: We send press releases and news items to business owners and interested parties, emails, and other electronic notifications containing information only to recipients who use this type of information for business purposes, use it for editorial purposes, or have previously requested to receive this information. The press releases and news items sent to business owners and interested parties contain only information from or about our business customers, their services, our own services, or us.
Newsletter
The following information provides details about the content of our newsletter, the registration and delivery process, statistical analysis procedures, and your rights to object. By subscribing to our newsletter, you agree to receive it and consent to the procedures described. Newsletter content: We send newsletters, emails, and other electronic notifications with promotional information (hereinafter referred to as “newsletters”) only with the consent of the recipients or with legal permission. If the content of the newsletter is specifically described during the registration process, this description is decisive for the consent of the users. In addition, our newsletters contain information about our services and us. Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. Newsletter registrations are logged in order to be able to verify the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the mailing service provider are also logged.
Registration data: To register for the newsletter, simply enter your email address. Optionally, we ask you to enter a name so that we can address you personally in the newsletter.
Germany: The newsletter is sent and its success measured on the basis of the recipients' consent in accordance with Art. 6 (1) (a) and Art. 7 GDPR in conjunction with Section 7 (2) No. 3 UWG (German Unfair Competition Act) or on the basis of the legal permission in accordance with Section 7 (3) UWG.
The logging of the registration process is based on our legitimate interests pursuant to Art. 6 (1) lit. f GDPR. Our interest is in using a user-friendly and secure newsletter system that serves our business interests, meets the expectations of users, and also allows us to prove consent.
Cancellation/revocation – You can cancel your subscription to our newsletter at any time, i.e., revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.
Mailing service provider for press releases and news to business owners and interested parties, as well as for newsletters
Press releases and news for business owners and interested parties, as well as newsletters, are sent either by personal email or via the mailing service provider “MailChimp,” a newsletter mailing platform operated by the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the mailing service provider's privacy policy here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection standards (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The mailing service provider is used on the basis of our legitimate interests pursuant to Art. 6 (1) lit. f GDPR and a data processing agreement pursuant to Art. 28 (3) sentence 1 GDPR.
The shipping service provider may use the recipients' data in pseudonymous form, i.e., without assigning it to a user, to optimize or improve its own services, e.g., for technical optimization of the shipping and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.
Measuring the success of press releases and news items aimed at business owners and interested parties, as well as newsletters
Press releases, news items for business owners and interested parties, and newsletters contain a “web beacon,” i.e., a pixel-sized file that is retrieved from our server or, if we use a mailing service provider, from their server when the newsletter is opened. During this retrieval, technical information such as information about your browser and your system, as well as your IP address and the time of retrieval, is initially collected.
This information is used to improve the services based on technical data or target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. Statistical surveys also include determining whether press releases and news items sent to business owners and interested parties, as well as newsletters, are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual recipients. However, it is neither our intention nor, if used, that of the mailing service provider to monitor individual users. Rather, the evaluations serve to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Google Analytics
Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offering by users is usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering, and to provide us with further services associated with the use of this online offering and the Internet. In doing so, pseudonymous user profiles of users can be created from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that the IP address of users is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there.
The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software settings accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online service, as well as Google from processing this data, by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For more information about Google's use of data, settings, and options for objection, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Users' personal data will be deleted or anonymized after 14 months.
Facebook-Pixel, Custom Audiences and Facebook-Conversion
Within our online offering, we use the so-called “Facebook pixel” from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), based on our legitimate interests in the analysis, optimization, and economic operation of our online offering and for these purposes. CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection law.(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, Facebook is able to identify visitors to our online offering as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, which are determined based on the websites visited) that we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and do not appear intrusive. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
Facebook processes data in accordance with Facebook's Data Use Policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's Data Use Policy: https://www.facebook.com/policy.php. You can find specific information and details about the Facebook pixel and how it works in the Facebook Help Center: https://www.facebook.com/business/help/651294705016616.
You can object to the collection of data by the Facebook pixel and the use of your data for the display of Facebook ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.
You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative's deactivation page (http://optout.networkadvertising.org/) and additionally via the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
Online presence on social media
We maintain online presences within social networks and platforms in order to communicate with customers, interested parties, and users who are active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.
Unless otherwise stated in our privacy policy, we process the data of users who communicate with us on social networks and platforms, e.g., by posting on our online presences or sending us messages.
Integration of third-party services and content
Within our online offering, we use third-party content or service offerings on the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR) We use content or service offerings from third-party providers to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).
This always requires that the third-party providers of this content recognize the IP address of the users, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore necessary for the display of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit time, and other information about the use of our online offering, as well as be linked to such information from other sources.
Vimeo
We may embed videos from the “Vimeo” platform provided by Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy policy: https://vimeo.com/privacy.. We would like to point out that Vimeo may use Google Analytics and refer you to the privacy policy (https://www.google.com/policies/privacy) and opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google's settings for data use for marketing purposes (https://adssettings.google.com/.).
Youtube
We embed videos from the YouTube platform provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google ReCaptcha
We integrate the bot detection function, e.g. for entries in online forms (“ReCaptcha”) from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Maps
We integrate maps from the Google Maps service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users' IP addresses and location data, but this data is not collected without their consent (usually given in the settings of their mobile devices). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Forms
We use Google Forms, i.e. Google Cloud forms, on our website and in the context of customer projects. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google also processes user data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing. Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfers to such countries. Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the US. These clauses are based on an implementing decision by the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oi?locale=de
Die Google Ads Datenverarbeitungsbedingungen (Google Ads Data Processing Terms) entsprechen den Standardvertragsklauseln und gelten auch für Google Forms und sind hier zu finden: https://business.safety.google/adsprocessorterms/. Mehr über die Daten, die durch die Verwendung von Google verarbeitet werden, erfahren Sie in der Datenschutzerklärung: https://policies.google.com/privacy.
Usage of Facebook Social Plugins
Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we use social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can represent interaction elements or content (e.g., videos, graphics, or text posts) and are recognizable by one of the Facebook logos (white “f” on a blue tile, the terms “Like,” “I like it,” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin.” The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection law.(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
When users access a feature of this online service that contains such a plugin, their device establishes a direct connection to Facebook's servers. The content of the plugin is transmitted directly from Facebook to the user's device and integrated into the online service. The processed data can be used to create user profiles. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our state of knowledge.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If users are logged into Facebook, Facebook can assign the visit to the corresponding Facebook accounts. When users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out and store the respective IP address. According to Facebook, only an anonymized IP address is stored in Germany.
The purpose and scope of data collection and the further processing and use of data by Facebook, as well as the relevant rights and settings options for protecting the privacy of users, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.
If a user is a Facebook member and does not want Facebook to collect data about them via this online offering and link it to their membership data stored on Facebook, they must log out of Facebook and delete their cookies before using our online offering. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.
Copyright: The content and works on these pages created by the site operators are subject to German copyright law. The reproduction, editing, distribution, and any kind of use outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Insofar as the content on this site was not created by the operator, the copyrights of third parties are respected. In particular, third-party content is identified as such. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. If we become aware of any infringements, we will remove such content immediately.
Content of press releases and news items for business owners and interested parties: We send press releases and news items to business owners and interested parties, emails and other electronic notifications containing information only to recipients who themselves work with this type of information for commercial purposes, use it for editorial purposes, or have previously requested that the information be sent to them. The press releases and news items sent to business owners and interested parties contain only information from or about our business customers, their services, our own services, or us.
Newsletter
The following information provides details about the content of our newsletter, the registration and delivery process, statistical analysis procedures, and your rights to object. By subscribing to our newsletter, you agree to receive it and consent to the procedures described. Newsletter content: We send newsletters, emails, and other electronic notifications with promotional information (hereinafter referred to as “newsletters”) only with the consent of the recipients or with legal permission. If the content of the newsletter is specifically described during the registration process, this description is decisive for the consent of the users. In addition, our newsletters contain information about our services and us. Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. Newsletter registrations are logged in order to be able to verify the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the mailing service provider are also logged.
Registration data: To register for the newsletter, simply enter your email address. Optionally, we ask you to provide a name so that we can address you personally in the newsletter.
Germany: The newsletter is sent and its success measured on the basis of the recipients' consent in accordance with Art. 6 (1) (a) and Art. 7 GDPR in conjunction with Section 7 (2) No. 3 UWG (German Unfair Competition Act) or on the basis of the legal permission in accordance with Section 7 (3) UWG.
The logging of the registration process is based on our legitimate interests pursuant to Art. 6 (1) lit. f GDPR. Our interest is in using a user-friendly and secure newsletter system that serves our business interests, meets the expectations of users, and also allows us to prove consent.
Cancellation/revocation – You can cancel your subscription to our newsletter at any time, i.e., revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.
Mailing service provider for press releases and news to business owners and interested parties, as well as for newsletters
Press releases and news for business owners and interested parties, as well as newsletters, are sent either by personal email or via the mailing service provider “MailChimp,” a newsletter mailing platform operated by the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the mailing service provider's privacy policy here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection standards (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The mailing service provider is used on the basis of our legitimate interests pursuant to Art. 6 (1) lit. f GDPR and a data processing agreement pursuant to Art. 28 (3) sentence 1 GDPR.
The shipping service provider may use the recipients' data in pseudonymous form, i.e., without assigning it to a user, to optimize or improve its own services, e.g., for technical optimization of the shipping and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.
Measuring the success of press releases and news items aimed at business owners and interested parties, as well as newsletters
Press releases, news items for business owners and interested parties, and newsletters contain a “web beacon,” i.e., a pixel-sized file that is retrieved from our server or, if we use a mailing service provider, from their server when the newsletter is opened. During this retrieval, technical information such as information about your browser and your system, as well as your IP address and the time of retrieval, is initially collected.
This information is used to improve the services based on technical data or target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. Statistical surveys also include determining whether press releases and news items sent to business owners and interested parties, as well as newsletters, are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual recipients. However, it is neither our intention nor, if used, that of the mailing service provider to monitor individual users. Rather, the evaluations serve to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Google Analytics
Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offering by users is usually transferred to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law. (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering, and to provide us with further services associated with the use of this online offering and the Internet. In doing so, pseudonymous user profiles of users can be created from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that the IP address of users is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there.
The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software settings accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online service, as well as Google from processing this data, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For more information about Google's use of data, settings, and options for objection, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Users' personal data will be deleted or anonymized after 14 months.
Facebook-Pixel, Custom Audiences and Facebook-Conversion
Within our online offering, we use the so-called “Facebook pixel” from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), based on our legitimate interests in the analysis, optimization, and economic operation of our online offering and for these purposes. CA 94025, USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, Facebook is able to identify visitors to our online offering as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, which are determined based on the websites visited) that we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and do not appear intrusive. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
Facebook processes data in accordance with Facebook's Data Use Policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's Data Use Policy: https://www.facebook.com/policy.php. You can find specific information and details about the Facebook pixel and how it works in the Facebook Help Center: https://www.facebook.com/business/help/651294705016616.
You can object to the collection of data by the Facebook pixel and the use of your data for the display of Facebook ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.
You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative's deactivation page (http://optout.networkadvertising.org/) and additionally via the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/ your-ad-choices/).
Online presence on social media
We maintain online presences within social networks and platforms in order to communicate with customers, interested parties, and users who are active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.
Unless otherwise stated in our privacy policy, we process the data of users who communicate with us within social networks and platforms, e.g., by posting on our online presences or sending us messages.
Integration of third-party services and content
Within our online offering, we use third-party content or service offerings on the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR) We use content or service offerings from third-party providers to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).
This always requires that the third-party providers of this content recognize the IP address of the users, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore necessary for the display of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit time, and other information about the use of our online offering, as well as be linked to such information from other sources.
Vimeo
We may embed videos from the “Vimeo” platform provided by Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy policy: https://vimeo.com/privacy. We would like to point out that Vimeo may use Google Analytics and refer you to the privacy policy (https://www.google.com/policies/privacy) and opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google's settings for data use for marketing purposes (https://adssettings.google.com/.).
Youtube
We embed videos from the YouTube platform provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google ReCaptcha
We integrate the bot detection function, e.g. for entries in online forms (“ReCaptcha”) from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Maps
We integrate maps from the Google Maps service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users' IP addresses and location data, but this data is not collected without their consent (usually given in the settings of their mobile devices). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Forms
We use Google Forms, i.e. Google Cloud forms, on our website and in the context of customer projects. The service provider is the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google also processes user data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing. Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfers to such countries. Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oi?locale=de
The Google Ads Data Processing Terms comply with the Standard Contractual Clauses and also apply to Google Forms. They can be found here: https://business.safety.google/adsprocessorterms/. For more information about the data processed through the use of Google, please refer to the privacy policy: https://policies.google.com/privacy.
Use of Facebook social plugins
Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR), we use social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can represent interaction elements or content (e.g., videos, graphics, or text posts) and are recognizable by one of the Facebook logos (white “f” on a blue tile, the terms “Like,” “I like it,” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin.” The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection law. (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
When users access a feature of this online service that contains such a plugin, their device establishes a direct connection to Facebook's servers. The content of the plugin is transmitted directly from Facebook to the user's device and integrated into the online service. The processed data can be used to create user profiles. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our state of knowledge.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If users are logged into Facebook, Facebook can assign the visit to the corresponding Facebook accounts. When users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out and store the respective IP address. According to Facebook, only an anonymized IP address is stored in Germany.
The purpose and scope of data collection and the further processing and use of data by Facebook, as well as the relevant rights and settings options for protecting the privacy of users, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.
If a user is a Facebook member and does not want Facebook to collect data about them via this online offering and link it to their membership data stored on Facebook, they must log out of Facebook and delete their cookies before using our online offering. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.
Copyright: The content and works on these pages created by the site operators are subject to German copyright law. The reproduction, editing, distribution, and any kind of use outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Insofar as the content on this site was not created by the operator, the copyrights of third parties are respected. In particular, third-party content is identified as such. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. If we become aware of any infringements, we will remove such content immediately.
