Taco Bell
FINALLY HIER: UNSERE CULTURE-FIRST LAUNCH-STRATEGIE.
Taco Bell wollte den lang ersehnten Deutschland-Start in einen echten Kultur-Hype verwandeln. Die Aufgabe: Den allerersten Store in Deutschland eröffnen, die Energie einer globalen Kulturmarke in die deutsche Popkultur übersetzen und den Fast-Food-Hype des Jahres kreieren.
Eine Community-First-Social-Strategie stellte die bestehende Fanbase von Taco Bell ins Zentrum des Launches. Wir übersetzten die internet-native Markenenergie in Content, der punktgenau die richtige Zielgruppe traf. So machten wir das Opening des ersten Stores in Köln zu einem kulturellen Moment, mit meterlangen Schlangen über Wochen hinweg.
creators
Scope of work
PR
Influencer Relations
Paid Performance
Paid Media
Community Management
Content Management
Trend Adaption
Trend Research
Content Creation mit Creator*innen
Kreative Konzeption
Community
Management:
Success in Numbers
Taco Bell
FROM ARRIVAL IN GERMANY TO CULTURAL IMPACT. A CULTURE-FIRST SOCIAL STRATEGY.
Taco Bell wanted to turn its long-awaited arrival in Germany into a cultural hype. The challenge was to launch its first-ever German store, translate the energy of a global culture brand into German pop culture, and create the fast-food hype of the year.
A community-first social strategy put Taco Bell’s existing fanbase at the heart of the launch. By translating its internet-native energy into content that reached exactly the right audience, we helped turn the opening of its first German store into a cultural moment, with lines outside the Cologne location for weeks.
creators
Scope of work
PR
Influencer Relations
Paid Performance
Paid Media
Community Management
Content Management
Trend Adaption
Trend Research
Content Creation mit Creator*innen
Kreative Konzeption
Community
Management:
Success in Numbers
