ISANA x SELFIESANDRA
ISANA x SELFIESANDRA WENN CREATOR-LOVE ZUR PRODUKTLINIE WIRD
ISANA als ROSSMANN-Eigenmarke sollte bei einer jüngeren Zielgruppe nicht nur sichtbar sein, sondern zur Lovebrand werden.
Gemeinsam mit Top-Tier Creator @selfiesandra haben wir die Co-Produkt-Linie „Amor del Sol" entwickelt – und eine vollintegrierte 360°-Kampagne gebaut: POS, Paid Social, Organic Social inkl. Social Spot, Seeding, Web & App sowie Gewinnspiel. Creator-Authentizität, die nicht im Feed versandet, sondern überall wirkt.
creators
Scope of work
PR
Influencer Relations
Paid Performance
Paid Media
Community Management
Content Management
Trend Adaption
Trend Research
Content Creation mit Creator*innen
Kreative Konzeption
Community
Management:
Success in Numbers
ISANA x SELFIESANDRA
ISANA x SELFIESANDRA: WHEN CREATOR LOVE BECOMES A PRODUCT LINE
As a ROSSMANN own-brand, ISANA was not only meant to be visible to a younger target group but needed to become a Love Brand.
Together with top-tier creator @selfiesandra, we developed the co-product line "Amor del Sol"—and built a fully integrated 360° campaign: POS, Paid Social, Organic Social including a Social Spot, Seeding, Web & App, as well as a giveaway. Creator authenticity that doesn't just fade away in the social feed, but makes an impact everywhere.
creators
Scope of work
PR
Influencer Relations
Paid Performance
Paid Media
Community Management
Content Management
Trend Adaption
Trend Research
Content Creation mit Creator*innen
Kreative Konzeption
Community
Management:
Success in Numbers
