ISANA
EIN NACHHALTIGES CREATOR ÖKO-SYSTEM STATT ONE-OFF-KAMPAGNEN.
ISANA wollte eine jüngere Zielgruppe unter 35 authentisch erreichen. Gefragt war eine Kampagne, die Creator, Paid Social, OOH miteinander verbindet.
Eine feste Creator Squad steht im Zentrum aller Aktivitäten. Dabei haben wir die übliche Logik „Kampagne mit Creators verlängern“ umgedreht und die Sprache und Ästhetik authentischer Creator-Kommunikation konsequent in alle Kanäle übertragen - von TikTok bis zum Giant-Billboard am Hauptbahnhof.
creators
Scope of work
PR
Influencer Relations
Paid Performance
Paid Media
Community Management
Content Management
Trend Adaption
Trend Research
Content Creation mit Creator*innen
Kreative Konzeption
Community
Management:
Success in Numbers
ISANA
A SUSTAINABLE CREATOR ECOSYSTEM RATHER THAN A ONE-OFF CAMPAIGN.
ISANA wanted to authentically reach a younger target audience under the age of 35. They were looking for a campaign that combined creators, paid social media and OOH.
A dedicated Creator Squad is at the heart of all our activities. We’ve turned the usual approach of ‘extending campaigns with creators’ on its head and consistently applied the language and aesthetic of authentic creator communication across all channels – from TikTok to the giant billboard at the main railway station.
creators
Scope of work
PR
Influencer Relations
Paid Performance
Paid Media
Community Management
Content Management
Trend Adaption
Trend Research
Content Creation mit Creator*innen
Kreative Konzeption
Community
Management:
Success in Numbers
