Beats by Dr. Dre and the German luxury label MCM celebrated their collaboration yesterday in the epicentre of fashion in Berlin.
An impressive over-sized 3D version of the Beats x MCM Pill Bundle Dudes, designed by Karoline Hinz, was the eye-catcher of the evening.
The exclusive high-end collection includes Beats by Dr. Dre Studio Wireless Over-Ear-Headphones, Pill Speaker Character Bundle and Tour-In-Ears.
Among the 250 guests were household names like Til Schweiger, Bonnie Strange, Alexa Feser, Stefanie Giesinger, Vanessa Fuchs, Anuthida Ploypetch, Wilson Gonzalez Ochsenknecht, Sami Slimani, Patrice Bouédibéla, Verena Kerth, Tim Wilde, Alexander Baumjohann und Ademola Okulaja.
The collection items can be acquired via www.beatsbydrdre.com and in selected MCM Stores.