Concept, Talent Procurement, Production Campaign Music and Single-Release
For a Coke Light campaign a new composition of a German newcomer was sought. The challenge: to integrate the Coke Light feeling into an authentic song and to release the song as a single on the artist channels (Youtube,Spotify, Apple).
Production and release of the title "Shake Shake "by Nessi (Audio & Video)
Content Creation and Communication
As part of the campaign, Nessi became the credible testimonial to Coke Light. Using Facebook and Instagram, she communicated with fans and other interested parties on Coke Light topics. Videos, photos, comments and fan dialogue were part of this successful influencer campaign.