Pure indulgence - Baileys is not only the perfect winter drink but also an amazing ingredient for modern baking culture.
We reintroduced Baileys through PR, influencer relations, seedings and events and also created the „treat collective“.
While Baileys is very much established in most people’s house bars it is new to most bakery loving consumers. We introduced this special ingredient through classic PR, recipes, seedings and influencer events. We also created the „treat collective“, upcoming and influential specialists for baking, ice cream and cooking who we created video content with.